Colgate takes water conservation message to a new audience

March 17, 2016
Colgate used a Super Bowl commercial to remind everyone to shut off the faucet when brushing. (Photo credit: Stephen Gibson, freeimages.com)

Colgate used a Super Bowl commercial to remind everyone to shut off the faucet when brushing. (Photo credit: Stephen Gibson, freeimages.com)

Every drop counts.

That’s a simple, profound message about water’s future. Colgate should be commended for efforts to educate and inspire.

For example, Colgate notes that 1 in 10 people in the world lack access to clean water. That’s half the American population.

I want to see more corporations join the conservation effort. Thanks, Colgate!

Nancy Bo Flood

As a fish-brain surgeon or a rodeo poem wrangler, I have loved stories. I strongly believe that words – in poetry or prose – help heal our hearts and give us new eyes to see the world. I was first a research psychologist studying brain development at the University of Minnesota and London University before following my passion – writing for children. Learn more...